target commercials: brand new day

Okay, this is a rare thing for me, but: I really like this “Brand New Day” series of commercials Target is running. They’re like “Look, we know the economy sucks! But it doesn’t have to be all bad! Re-discover the simple joys of giving the dog a bath!”

I dunno, they’re just very bouncy and optimistic, and yet… repsonsible, I guess?

So kudos to whatever ad agency came up with them, because usually I only talk about commercials to bitch about how they make me want to stab my eyes out.


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